In this episode of “Spill the Ink,” Michelle Calcote King talks with Katrina Dewey, founder of Lawdragon, and Alison Preece, director of rankings and content, about how the Lawdragon 500 actually works. They cover the selection process behind Lawdragon’s 36 guides, what separates a targeted, journalism-style submission from a weak one, how AI is changing […]
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Shailyn Tirado, Global Head of Research at Legal Benchmarking Group, to discuss what it takes to succeed in the IFLR1000 rankings process. Shailyn explains the program’s three-pronged research methodology, what firms consistently get wrong when describing deal impact and why the program […]
In this episode of “Spill the Ink,” Michelle Calcote King sits down with John Scott, partner and virtual CFO at Anders, to explore how law firms can use financial data to make smarter marketing decisions. The conversation covers which practice areas deserve more investment and how to build the forecasting rhythm that lets firms course-correct […]
For the fourth consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a marketing and public relations firm serving B2B professional services firms, has been named to the Lawdragon Global 100 Leaders in Legal Strategy & Consulting list. The 2026 Lawdragon Global 100 list, now celebrating its 12th year as an industry standard […]
Not long ago, the digital upstarts looked like the future of news. BuzzFeed News, Vice and their peers ran newsrooms hundreds of journalists strong and carried valuations in the billions. Then the floor gave way. BuzzFeed shut down its Pulitzer-winning news division in 2023, and Vice filed for Chapter 11 bankruptcy the same year. Meanwhile, […]
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting […]
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry’s most established rankings programs. Barnaby walks through what makes a strong submission, how referee feedback actually influences ranking decisions and why firms […]
In this episode of Spill the Ink, Michelle Calcote King talks with Michael Rafalowich, Managing Editor and Head of Research at Benchmark Litigation, the leading intelligence platform dedicated to identifying and ranking top litigators and litigation firms across the U.S. and Canada. He shares what’s new for the 2027 cycle, including expanded local market coverage […]
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink, and it’s served both our clients and us well. Even if it is still months away from the official launch, those deadlines are going to be on us before we know it. We say this […]
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.