For the fourth consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a marketing and public relations firm serving B2B professional services firms, has been named to the Lawdragon Global 100 Leaders in Legal Strategy & Consulting list. The 2026 Lawdragon Global 100 list, now celebrating its 12th year as an industry standard […]
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting […]
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry’s most established rankings programs. Barnaby walks through what makes a strong submission, how referee feedback actually influences ranking decisions and why firms […]
In this episode of Spill the Ink, Michelle Calcote King talks with Michael Rafalowich, Managing Editor and Head of Research at Benchmark Litigation, the leading intelligence platform dedicated to identifying and ranking top litigators and litigation firms across the U.S. and Canada. He shares what’s new for the 2027 cycle, including expanded local market coverage […]
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink, and it’s served both our clients and us well. Even if it is still months away from the official launch, those deadlines are going to be on us before we know it. We say this […]
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches, getting your firm quoted or featured requires more than a compelling story. It requires reaching the right journalist, at the right outlet, with the right angle. Reporters and producers are inundated daily with emails competing […]
In many newsrooms, one of the first questions an editor asks after hearing a compelling story idea is, “Is it exclusive?” The goal is simple: determine whether the outlet can be the only source of the story or at least the first to break it. In an environment where audiences have constant access to information, […]
The legal market is saturated with interchangeable claims: experience, results, client-first service. (Yawn.) Now “AI-powered efficiency” is getting stapled to the same recycled messaging like it’s a fresh idea. The result? Most law firm websites sound polished, impressive…and nearly indistinguishable. And yeah, that’s a problem for law firm marketers. When everything sounds credible, nothing feels […]
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than it used to — not because firms lack talent or expertise, but because the market has fundamentally changed. Discovery is digital. Competition is louder. Clients are more skeptical, more informed and less patient. And the […]