Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Today’s legal marketplace is crowded with firms that look strong at first glance. Professional bios and well-designed websites are standard. The real challenge for clients is figuring out which firms have the right experience and track record behind the polish. That’s where proof comes in. Clients aren’t just reading what you say about yourself — […]
The legal marketing landscape is experiencing a seismic shift. While law firms have spent years perfecting their Google rankings and SEO strategies, a new player has quietly entered the game: artificial intelligence (AI). AI tools like ChatGPT, Perplexity, Claude and Gemini are rapidly becoming trusted sources for answers and recommendations, fundamentally changing how potential clients […]
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in the age of AI chatbots and generative search engines, I have some great news for you. Just keep doing what you’re doing. In fact, do more. Yes, I realize that’s a bit self-serving given I’m […]
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based system that would produce lasting results. Anna joins Michelle Calcote King on this “Spill […]
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result, the bar for real thought leadership has quietly — and significantly — risen. The result? A sea of sameness. Smart-sounding copy, templated structures and headlines that all blur together. In our last post, we explored […]
You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm’s clients and industries, but also the nuances of the attorneys they support and the economics that drive their daily decisions. In this episode […]
CLIENT: Lightfoot, Franklin & White LLC is a leading national litigation boutique with offices in Birmingham and Houston. With more than 70 attorneys, the firm is recognized for its expertise in high-stakes litigation, white-collar defense, NCAA investigations and corporate compliance across the United States. THE CHALLENGE: When Lightfoot first approached Reputation Ink in 2017, the […]
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client alerts and insight pieces to showcase their expertise. But now, artificial intelligence can generate “smart-sounding” content in seconds — and suddenly, even the most polished article isn’t a guaranteed differentiator. This shift brings both opportunity […]
Well-designed templates support brand integrity while saving precious time and enabling non-designers to create professional content that actually looks professional.