Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this “Spill the Ink” episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the rankings program’s foundation since 1983. Michelle and Elizabeth also discuss the […]
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget. OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all. Since you likely bought, wrapped and sent all the firm’s client […]
Every fall, like clockwork, law firm marketers hear the same refrain from busy partners: “Do we really need to do a holiday card this year?” It’s tempting to trim the tradition. After all, your lawyers are billing hours, juggling client demands and prepping for year-end — who has time to pick paper stock or sign […]
Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm’s reputation in the market. In this episode of “Spill the Ink,” Brittany […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
Pssst. Legal 500 submissions for all practice groups are due on Nov. 14. Haven’t started yet, or still neck-deep in strategizing your submissions? Fear not. This blog post will detail everything you need to know about Legal 500, the submissions process, what’s new for 2026 and how to maximize your chances of being ranked. We’ll […]
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Today’s legal marketplace is crowded with firms that look strong at first glance. Professional bios and well-designed websites are standard. The real challenge for clients is figuring out which firms have the right experience and track record behind the polish. That’s where proof comes in. Clients aren’t just reading what you say about yourself — […]
The legal marketing landscape is experiencing a seismic shift. While law firms have spent years perfecting their Google rankings and SEO strategies, a new player has quietly entered the game: artificial intelligence (AI). AI tools like ChatGPT, Perplexity, Claude and Gemini are rapidly becoming trusted sources for answers and recommendations, fundamentally changing how potential clients […]
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in the age of AI chatbots and generative search engines, I have some great news for you. Just keep doing what you’re doing. In fact, do more. Yes, I realize that’s a bit self-serving given I’m […]