Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment.  But, wait!  Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your […]

I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]

When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]

You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team of videographers at your disposal: your employees. And they already have access to a high-powered video camera in their purse or pocket: their smartphone. After all, the best camera is the one that’s with you. […]

There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule.  While market share is a widely known metric, share of voice (SOV) isn’t as clear. It’s defined a number of ways depending […]

Google recently launched a “helpful content” update to its search algorithm to prioritize unique and thorough content for its users.

While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience and increase their brand awareness, it’s also become a breeding ground for the world’s most despicable creature – the internet troll.

Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But they must still address the potential fallout from the departure, including how it may affect the reputation of its practice groups, team morale and how existing clients interface with the firm.

“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through your head as a legal PR professional or marketer? Weekly? Daily? Hourly? Does it haunt your dreams? Your nightmares? Do you wake up in a cold sweat each morning worried you missed getting your sources […]

There are many ways to secure a byline in a key media outlet. While working with a legal PR agency is a surefire method to get in front of the right editors and reporters, it’s just one pathway to publication. Joining a contributor network can be an alternative way to break in — and your […]