Working with a professional public relations agency can offer significant benefits for both large and small companies alike. So much so, in fact, that USC’s Annenberg Strategic Communication and Public Relations Center reports that 95 percent of all large public companies and nearly half of all small private companies rely on outside PR/marketing counsel. In […]
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will continue to do so almost daily. Following the successes of startups like Pinterest and Twitter, today’s savvy (or just plain broke) marketers are turning to growth hacking instead of traditional marketing techniques. Growth hacking is defined as using conventional and […]
As website content writers and strategists, we’ve been involved in many projects that go like this: An information architecture (the organization or structure of the site) has already been developed, wireframes created, page layouts designed, colors chosen, photos taken and “lorem ipsum” (industry standard “dummy” text) placed throughout. And that’s when we get a call. […]
Google’s social media and sharing platform, Google+, has been around for over two years now. My previous experience with the platform involved joining back in 2011, adding some circles and sitting back only to hear crickets. Since then, I’ve been guilty of putting Google+ on the back burner and going on about my business. Maybe […]
Personas, or customer profiles based on real data, have been around for a while. Although they may seem daunting to compile at first, once you have the information, you have a roadmap to the hearts and minds of your most valuable prospects. Depending on whom you ask, creating customer personas can be a fun […]
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media stalwarts like Time, Forbes, Wall Street Journal, New York Times, and USA Today are all offering native advertising solutions. According to eMarketer’s report, “Native Advertising: An Emerging Consensus for a New Kind of Ad,” marketers […]
You’ve got to hand it to Google. Those geniuses know more and more readers are searching how they speak. And with the launch of Hummingbird last summer, they’re making sure we all give more attention to context and less to keyword-crammed text. What better way to keep the context behind the keywords conversational than […]
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be in an industry that’s somewhat young. And boy has it changed since I started out. My first job out of college was in London (long story), working for a tech PR firm during the early days of the dotcom boom. […]
With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that your online presence isn’t meant to be a soapbox. It’s a two-way connection. Street cred and social proof aren’t built on self-promotional blog posts and tweets alone. So how can you go beyond your product […]
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence, these groups held enormous power, dictating the tone and direction of a publication’s editorial policy and its stand on various community issues and political races. In today’s digital world, with fractured media and citizen journalism, editorial boards aren’t quite as […]