Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft bounces to click-through rates and conversion. But what do you do with that information, and how to you improve if your campaigns are below the industry average? Here are a few benchmarks broken down by industry, courtesy of MailChimp:
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says it all. Concise writing is difficult. But it’s important—not just as a matter of good writing, but for effective marketing. In 2013, a human being’s average attention span was calculated at 8 seconds. That was […]
Let’s face it. Even the most well thought out strategy still requires a lot of time in the execution phase to ensure your posts will attract the right readers. Here’s a quick blogging checklist for crossing and dotting all necessary letters before hitting publish: Topic: Is created with a target persona in mind – unless […]
As wild weather bombards parts of the nation, it’s time for Reputation Ink’s round-up of the week’s wildest stories in PR, marketing and social media. Which companies and tactics weathered the storm? You be the judge:
In 1970, Citibank set in motion a series of events that eventually gave birth to a movement dedicated to simple, clear writing. Now called the plain language movement, Citibank’s efforts resulted in legislatures across the country passing laws requiring documents like insurance policies and consumer contracts to be written simply.
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content” part and focus all of their efforts on the “marketing” end.
Creating high-value content is no easy task. Once you’ve taken the time to carefully select a topic your prospects will appreciate, research your topic and write it specifically for the appropriate persona, should you call it quits? If you’re like most content marketers, brainstorming fresh topics can become laborious after a while. The good news […]
Remember when traditional marketing was dead? It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut […]
I’m an attorney, and I’ve been blogging for more than 10 years. I’ve started several blogs over the years, including ones on law school, the Atlanta Braves, the business of baseball, career advice for aspiring sports professionals and the business of college sports. Now I work with attorneys and law firms on blogging and social […]
Before you even go down this road, the first question you should ask yourself is, “Do I really need to outsource content marketing?” From Moz to HubSpot, there are plenty of useful tools and platforms to accommodate in-house marketing teams in publishing and promoting content. But remember, quality is king when it comes to […]