I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is, of course, not surprising, given that I’m in content marketing. When sharing knowledge and knowhow in our professional space, we’re constantly dishing about ways you can produce better content: how to create more alluring blog […]
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s important to nurture them for a while and separate those who will never buy from those who will. With advanced marketing automation software, companies can see a prospect’s behavior on their website virtually in real […]
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’ On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining […]
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business trip gone wrong. It generated buzz around the Internet earlier this week after Twentieth Century Fox and iStock created a hilarious batch of stock photos starring the Unfinished Business cast. We decided to get in […]
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day. And in true, celebratory spirit, we’re giving y’all a gift. (Who said Christmas and birthdays had to have all the fun?) Spread the love by sharing our “Grammar Etiquette 101” infographic below to coworkers, family […]
Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an editorial calendar. That’s a huge mistake. Assigning bloggers to specific days, thereby creating an editorial calendar, makes many bloggers nervous. You want the freedom and flexibility to write when it’s convenient for you – we […]
As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their efforts and refining their strategies. The cardinal rule in content marketing hasn’t changed along with the calendar year: it will forever be to focus on helpful, useful content that is well written and produced. As […]
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first. Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according […]
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big reader as a child and now as a professional, it’s almost overwhelming the amount of books, blogs and articles that I want to read. But as I’ve gotten busier, like most people, reading has fallen […]