Not to sound like Scrooge, but I really hate all of these Christmas and Black Friday in July promotions. Come on, you pay your ad agencies millions of dollars. I’m sure they have art directors, creative directors and copywriters with the skills and desire to come up with something more creative, too. On the flip […]
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials: Why It Matters + Strategies for Success” Beyoncé wasn’t built in a day—neither was BuzzFeed. And both began their ascents around the same time. It was 2005 when Bey realized there was only one, true Destiny’s Child. And it was 2006 when Huffington Post co-founder […]
More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses now publish new content at least weekly. However, the majority of these efforts continue to fail. Why is this? While the reasons are wide-ranging, I see some mistakes happening over and over again:
Why you need to integrate challenger marketing into your content marketing strategy to inspire action “Thought leader” is a phrase that’s beginning to spark more ew than awe.
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is their biggest content marketing challenge. If content marketing is part of your job description, you may feel 53 percent is a little low, given all the researching, writing, editing and image searching that goes into […]
Lessons from Copyblogger CEO and Founder Brian Clark No matter how much game you think you have, your relationships start off cold. Over time, they heat up (or should, if it’s in the cards). Some faster than others—some slower. The same goes for brands’ relationships with their audiences. And do you know where the relationship […]
I’ll admit it. Before I started my own marketing firm, I worked in other advertising and PR firms and often hated what we produced: pithy, uppity ads that sounded super clever and trendy, like a bunch of skinny, uber-hipster millennials wearing tight jeans and thick-rimmed glasses came up with them while drinking their fifth nonfat […]
When scrolling through Vine the other night, I came across a ton of videos with the text overlay “dubsmash.com.” How? One of my favorite celebrity Viners, Eric Stonestreet of Modern Family, was re-vining tons of these videos showing fans acting out one of his character Cam’s hysterical scenes.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” —Google Well our friends at Google are switching things up yet again. Effective in late April, the search engine innovators […]
How many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention spans are shot due to digital information overload, multi-tasking and multi-channeling? That if you create anything longer than 200 words or 30 seconds no one will pay any attention to it? Soundbites! “Snackable” content! Tweets! […]