In my last INKsights post, I encouraged readers to grow a pair and get vulnerable. Today, I’m urging them to use said pair to stand out in a sea of mediocrity. Sorry, not sorry for the running theme. Speaking of not sorry, I know y’all are all INBOUNDed out by now, but we still have […]
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome content and the strangeness of zombie subculture for all of these years, I finally gave in after multiple “normal” people told me it was worth the watch. I got hooked on it just this year, making sure to catch up […]
OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month of on-the-job experience under my belt, and I’m well aware that I have a long way to go before I can declare myself an actual content marketer. I’ll get there, just bear with me for […]
Leveraging your platforms for engagement AND content promotion Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You gonfiabili per bambini know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock: Sarah Koenig —“Serial” (“SNL” agrees) […]
If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went to HubSpot’s annual INBOUND conference in Boston last month. The conference is the largest event dedicated to the art of inbound marketing (often also called content marketing, although that’s subject to lots of debate). Whatever […]
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to Dr. Brené Brown’s keynote at HubSpot’s INBOUND15 conference this year had that effect on me. If you don’t know who she is (how did I miss this genius with three New York Times best sellers […]
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing […]
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so amazing and overwhelming, it’s a miracle my head didn’t explode daily. I did learn a few things I’d like to share with those who will be attending this year, whether you’re vets or newbies to this mother of all marketing […]
Not to sound like Scrooge, but I really hate all of these Christmas and Black Friday in July promotions. Come on, you pay your ad agencies millions of dollars. I’m sure they have art directors, creative directors and copywriters with the skills and desire to come up with something more creative, too. On the flip […]
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials: Why It Matters + Strategies for Success” Beyoncé wasn’t built in a day—neither was BuzzFeed. And both began their ascents around the same time. It was 2005 when Bey realized there was only one, true Destiny’s Child. And it was 2006 when Huffington Post co-founder […]