When scrolling through Vine the other night, I came across a ton of videos with the text overlay “dubsmash.com.” How? One of my favorite celebrity Viners, Eric Stonestreet of Modern Family, was re-vining tons of these videos showing fans acting out one of his character Cam’s hysterical scenes.
In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” —Google Well our friends at Google are switching things up yet again. Effective in late April, the search engine innovators […]
How many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention spans are shot due to digital information overload, multi-tasking and multi-channeling? That if you create anything longer than 200 words or 30 seconds no one will pay any attention to it? Soundbites! “Snackable” content! Tweets! […]
For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people […]
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is, of course, not surprising, given that I’m in content marketing. When sharing knowledge and knowhow in our professional space, we’re constantly dishing about ways you can produce better content: how to create more alluring blog […]
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s important to nurture them for a while and separate those who will never buy from those who will. With advanced marketing automation software, companies can see a prospect’s behavior on their website virtually in real […]
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’ On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining […]
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business trip gone wrong. It generated buzz around the Internet earlier this week after Twentieth Century Fox and iStock created a hilarious batch of stock photos starring the Unfinished Business cast. We decided to get in […]
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day. And in true, celebratory spirit, we’re giving y’all a gift. (Who said Christmas and birthdays had to have all the fun?) Spread the love by sharing our “Grammar Etiquette 101” infographic below to coworkers, family […]