Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing […]
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so amazing and overwhelming, it’s a miracle my head didn’t explode daily. I did learn a few things I’d like to share with those who will be attending this year, whether you’re vets or newbies to this mother of all marketing […]
Not to sound like Scrooge, but I really hate all of these Christmas and Black Friday in July promotions. Come on, you pay your ad agencies millions of dollars. I’m sure they have art directors, creative directors and copywriters with the skills and desire to come up with something more creative, too. On the flip […]
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials: Why It Matters + Strategies for Success” Beyoncé wasn’t built in a day—neither was BuzzFeed. And both began their ascents around the same time. It was 2005 when Bey realized there was only one, true Destiny’s Child. And it was 2006 when Huffington Post co-founder […]
Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic of internal social media policies. Entitled “Who’s in Charge?” my presentation (which you can watch here) covered the issues that can arise when you have multiple employees posting to your company or organization’s social media accounts. […]
More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses now publish new content at least weekly. However, the majority of these efforts continue to fail. Why is this? While the reasons are wide-ranging, I see some mistakes happening over and over again:
Why you need to integrate challenger marketing into your content marketing strategy to inspire action “Thought leader” is a phrase that’s beginning to spark more ew than awe.
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is their biggest content marketing challenge. If content marketing is part of your job description, you may feel 53 percent is a little low, given all the researching, writing, editing and image searching that goes into […]
7 lessons I learned in my first four years of business (and a few extra tips) Last week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown […]