The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome content and the strangeness of zombie subculture for all of these years, I finally gave in after multiple “normal” people told me it was worth the watch. I got hooked on it just this year, making sure to catch up […]
OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month of on-the-job experience under my belt, and I’m well aware that I have a long way to go before I can declare myself an actual content marketer. I’ll get there, just bear with me for […]
Leveraging your platforms for engagement AND content promotion Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You gonfiabili per bambini know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock: Sarah Koenig —“Serial” (“SNL” agrees) […]
If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went to HubSpot’s annual INBOUND conference in Boston last month. The conference is the largest event dedicated to the art of inbound marketing (often also called content marketing, although that’s subject to lots of debate). Whatever […]
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to Dr. Brené Brown’s keynote at HubSpot’s INBOUND15 conference this year had that effect on me. If you don’t know who she is (how did I miss this genius with three New York Times best sellers […]
It may have killed the cat, but it could save your brand INBOUND track star I started my new agency life with the largest gathering of marketing professionals at HubSpot’s INBOUND conference. INBOUND was an incredible pre-first-day-of-new-agency-job training experience. Between riding in Ubers around Boston and sitting through Amy Schumer’s comedy act together, I got […]
Don’t just mention your weaknesses, lead with them Round two of the Republican Party debates ensued last week, meaning the run to the 2016 presidential election is well under way. If you carved out a few hours of your life to listen to it, I commend you, I really do. Because you probably found it […]
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally). As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates […]
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing […]
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so amazing and overwhelming, it’s a miracle my head didn’t explode daily. I did learn a few things I’d like to share with those who will be attending this year, whether you’re vets or newbies to this mother of all marketing […]