Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with keywords that search engine optimization (SEO) experts had identified as the words searchers used to find their websites. The problem was, they literally “stuffed” the website copy full of keywords, offering no value. Instead, web users were left with vapid, […]
Oscars weekend I had the pleasure (and honor) of serving as a judge for the Little Rock Advertising Federation’s American Advertising Awards (ADDYs) competition. As someone who has entered creative work into the ADDYs in multiple districts throughout the course of my career, including our first-ever entry here at Rep Ink, it was eye-opening to […]
It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard part is figuring out how to engage them. Marketers spent years waiting for technology to catch up to the capabilities they envisioned. Soon, it’ll be marketers catching up to all the potential social media has […]
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; […]
One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the […]
If you know Rep Ink, you know we do it up big with our annual holiday card. Last year, we unveiled a custom-illustrated storybook, telling the tale of how little Timmy wooed Santa with some good ol’ content marketing. Could we really top that? Abso-friggin-lutely. It may have taken us a few months of late-night brainstorming […]
What’s in an elf? I remember my first encounter with Elf on the Shelf: I was babysitting a pair of siblings who in no way got along. The destructive duo had this ugly felt elf who giochi gonfiabili changed positions every night, but they weren’t allowed to touch him, or else his magic would be […]
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it? In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is scivolo gonfiabile for some. Newswires were a go-to resource for distribution and SEO […]
In my last INKsights post, I encouraged readers to grow a pair and get vulnerable. Today, I’m urging them to use said pair to stand out in a sea of mediocrity. Sorry, not sorry for the running theme. Speaking of not sorry, I know y’all are all INBOUNDed out by now, but we still have […]