When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.
Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.
The first of our Content Marketing Roundup series Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.
How to deliver content that Google (and your prospects) love Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO). Wait. Pump the brakes! Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow? In the good […]
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech.
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the chicken or egg, but the debate has been going on for years. Is marketing automation software worth the cost, or could you get away with using something cheaper? Well, the answer isn’t as cut and […]
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago this week, I launched an agency focused on creating great content, from blog posts to e-books, infographics, case studies, website content, checklists, videos and beyond. In the process, we became experts in content marketing strategy — the what, why, when, […]
A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation of writer’s block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very […]
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That being said, are you using “demand generation” when “lead generation” is what you really mean? If so, your marketing efforts could face catastrophe, too. Lead gen and demand gen may be sisters from other misters, […]
Hey there. You’re probably reading this because you: a) like reading everything I write b) think lightning is BA c) want to learn the basics of account-based marketing (ABM) Whoever you are, welcome. And unlike IRL introductions, there are no sweaty handshakes involved, so let’s get down to business(-to-business).