We know now that content marketing isn’t a fad. In fact, it’s the hottest thing going right now in the marketing world. Companies and professional services firms are becoming content factories, churning out blog posts, articles, white papers and more in an effort to attract customers with their brilliance—but without the hard sell. Just take […]
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made by celebrities and other public figures. Believe it or not, these apologies weren’t meant as an April Fools’ joke – and their impact on the reputations of the individuals involved was anything but funny. Elton John was right. Sorry seems to […]
Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason: More Leads: B2B companies with […]
It’s 5:30 a.m. and my alarm is beeping. I grab my iPhone and turn the alarm off. Instead of jumping out of bed, I hold up my iPhone in the dark and read through Facebook and work emails. I may even read a short news article if it catches my attention. At work, I read […]
For the first time in what seems like ages, I recently attended a networking event. Having focused on growing my business over the past few years, I haven’t been as involved in the community as I like to be. But now that our firm is more mature, with a team of senior professionals, I’m venturing […]
Ever clicked on a headline only to be sorely disappointed when the content didn’t live up to your expectations? It’s kind of like connecting with someone online, then being jarred into the horrible realization that they’re a Photoshop ninja upon the first date. Yes, intriguing headlines are highly effective. And since the average attention span […]
They say there’s no such thing as bad PR. Tell that to Mike Jeffries. Not long ago, Jeffries — the longtime CEO of Abercrombie & Fitch — was flying high on his reputation of transforming stodgy A&F into one of the hottest teen clothing brands. But then sales started to decline, and last year a […]
The prospective client described her company’s upcoming event with great enthusiasm. Everything was all set: The venue was booked, the speakers and entertainment were on board and the guests had been invited. All she needed us to do was get media coverage of the event, which was happening the following week. Since managing client expectations […]