Stuck in a rut when trying to find blog topics? Once you’ve been doing this content marketing thing for a while, you may feel like you’re running out of things to talk about. Much like writer’s block, blogger’s block is a real epidemic. There’s a time and place for repurposing, but where do you turn […]
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft bounces to click-through rates and conversion. But what do you do with that information, and how to you improve if your campaigns are below the industry average? Here are a few benchmarks broken down by industry, courtesy of MailChimp:
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says it all. Concise writing is difficult. But it’s important—not just as a matter of good writing, but for effective marketing. In 2013, a human being’s average attention span was calculated at 8 seconds. That was […]
You take the time to write a compelling press release with a great email subject line to hook the journalist…and nothing happens. Journalists don’t respond to your emails or phone calls, and there’s no sign of a written piece when you search the internet. Sound familiar? I want to take you inside the mind of […]
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire and suddenly your news flooded the Internet? Well, no longer. I’ve personally never been a big fan of newswires, as I believe a targeted public relations strategy (tailored media pitches sent to specific journalists) is […]
Let’s face it. Even the most well thought out strategy still requires a lot of time in the execution phase to ensure your posts will attract the right readers. Here’s a quick blogging checklist for crossing and dotting all necessary letters before hitting publish: Topic: Is created with a target persona in mind – unless […]
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout those two decades? Change. And while the speed with which this industry changes has greatly accelerated over the past few years, I’m still surprised at how slow many companies are in adapting their marketing and […]
Even if you think you understand how to use social media for professional development, you probably aren’t taking advantage of Twitter chats. I know, you’re probably picturing an AOL chat room circa 1999, but Twitter chats really are the hidden gem of social media for professionals. From staying on top of new developments in your […]
In 1970, Citibank set in motion a series of events that eventually gave birth to a movement dedicated to simple, clear writing. Now called the plain language movement, Citibank’s efforts resulted in legislatures across the country passing laws requiring documents like insurance policies and consumer contracts to be written simply.
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service or practice listings, it’s difficult to keep things moving in the right direction. In an attempt to make your project run as smoothly as possible, here are a few lessons I’ve learned along the (hard) […]