Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis. As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before […]
It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s: • Your brand’s first impression for most people • A marketing and sales tool that works 24/7/365 • An information resource for prospects • The most powerful recruitment tool • Where visitors turn into leads, […]
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection […]
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect those who have already evolved from visitor or lead to the prime position of customer. Truth is, it costs businesses 6 to 7 times more to attract a new customer than retain an existing one. […]
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing conference, INBOUND 2014. Today I’d like to take a closer look at one of the recurring themes and what we as marketers can do to improve our efforts. It’s common knowledge that good communicators are also good listeners. But as […]
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just won’t leave you alone, despite telling her that you’re “just looking”? What about getting a phone call from a sales rep just a few minutes after filling out a form on a website to download […]
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR and social media winners and loser from other industries. iPhone 6’s unexpected feature Forget Jedi mind tricks. All you need to bend the new iPhone 6 is a tight pair of Dockers or skinny jeans. […]
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston last week. The list of speakers for the event read like the New York Times Best Seller list, with some inbound marketing rock stars thrown in for good measure. From 8:30am keynotes to wall-to-wall sessions, the trip was as exhausting […]
It’s been a long week, and we’re ready to kick off our shoes, throw on some sweats and sink into our cozy couches. Who’s with us? But before we check out and get lost in what’s ahead, let’s look back at what swept headlines this week (in PR, social media and marketing—because that’s the fun […]
Virtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers controlled the buying cycle, with salespeople acting as the first point of contact with buyers through traditional methods such as cold calls and trade shows. However, today’s buyer has all the power, putting off talking […]