I’ll admit it: I hate talking on the phone. I’m in my early 30s, so I certainly grew up with the phone as my primary means of communication as a child and through my teens, but my professional years have been spent relying on Google, email and social media for any communication I cannot conduct […]
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big reader as a child and now as a professional, it’s almost overwhelming the amount of books, blogs and articles that I want to read. But as I’ve gotten busier, like most people, reading has fallen […]
Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one of the end goals: to get your reader to appreciate what you’ve provided so much that they wrap it up in the form of a tweet, social post or email and share the gift of […]
What’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s Pinterest page, scope out their pins and then I buy one of said pins. I’m jolly because it’s quick and easy; they’re merry and bright because they don’t have to fake a smile and shove their way through the Wal-Mart […]
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their primary goal is “brand consistency” or “generating awareness” or “increasing website traffic.” But in the end, these aren’t the real reasons we as marketers get up in the morning and do our jobs. We are […]
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis. As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before […]
It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s: • Your brand’s first impression for most people • A marketing and sales tool that works 24/7/365 • An information resource for prospects • The most powerful recruitment tool • Where visitors turn into leads, […]
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection […]
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect those who have already evolved from visitor or lead to the prime position of customer. Truth is, it costs businesses 6 to 7 times more to attract a new customer than retain an existing one. […]
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just won’t leave you alone, despite telling her that you’re “just looking”? What about getting a phone call from a sales rep just a few minutes after filling out a form on a website to download […]