In this episode of “Spill the Ink,” Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry’s most established rankings programs. Barnaby walks through what makes a strong submission, how referee feedback actually influences ranking decisions and why firms […]
In this episode of “Spill the Ink,” Steven Gallo sits down with Jerry Gennaria, president and CEO of TOKY, a full-service branding and design consultancy, to unpack why most AEC firms treat client experience and culture as separate problems — and what that disconnect is actually costing them. They dig into how to make the […]
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content” part and focus all of their efforts on the “marketing” end. Content marketing only works when the content is actually useful. Simply repurposing sales materials or publishing surface-level commentary won’t resonate with today’s audiences or […]
Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches, getting your firm quoted or featured requires more than a compelling story. It requires reaching the right journalist, at the right outlet, with the right angle. Reporters and producers are inundated daily with emails competing […]
In many newsrooms, one of the first questions an editor asks after hearing a compelling story idea is, “Is it exclusive?” The goal is simple: determine whether the outlet can be the only source of the story or at least the first to break it. In an environment where audiences have constant access to information, […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]
Raychel Lean, account manager at Reputation Ink and an award-winning former legal journalist, was recently featured as a guest on the Around the Ladder podcast, hosted by Erika Steinberg. Around the Ladder spotlights professionals whose career paths don’t follow a traditional journey. In the episode, Lean shares her unconventional journey from a small coastal village […]
A field trip through the 7 key elements of a great press release As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.” […]
Reputation Ink, a B2B public relations and thought leadership marketing agency serving professional services firms, has been named to the Jacksonville Business Journal’s list of the 50 fastest-growing companies in Northeast Florida for the third consecutive year. The JBJ has compiled this annual list of First Coast businesses for more than 25 years. Honoree companies […]
JACKSONVILLE, Fla. (August 14, 2025) — Public relations and thought leadership marketing agency Reputation Ink has promoted Sofia Millar to Senior Account Manager. She joined Reputation Ink as an Account Coordinator in December 2021. Millar specializes in working with Reputation Ink’s architecture, engineering and construction (AEC), financial and technology clients, where she transforms dense technical […]