Humans are natural storytellers and we gravitate to stories — whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important.

When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality piece of thought-leadership content, it deserves a longer shelf life than one round of LinkedIn promotion and a slot in your website “resources” section. Whether you’re an architecture, engineering or construction (AEC) firm or a […]

Think back to your firm’s last major client project. Now consider the process of winning that contract in the first place. That journey can be almost as complicated and drawn out as the construction project itself. In a perfect world, your business development team would love nothing more than smooth sailing from start to finish […]

Content marketing isn’t going away anytime soon, especially in B2B markets that have a  lengthy procurement process (*cough cough* AEC). A recent survey by HubSpot showed the number-one challenge for B2B marketers (with 65 percent of respondents) is generating traffic and leads. That’s because only good content marketing can help. In fact, the Content Marketing […]

So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and wondering if you should incorporate it into your firm’s strategy. No matter where you are on the spectrum, you must ask a crucial question: What is the business development team doing with our content? Your marketing team’s blog […]

Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017     New year, new budget. And if you’re like me, that new diet is already long gone. So, how about a new (or at least improved) marketing strategy? While old habits die hard in industries like hüpfburg kinder kaufen manufacturing, now is a […]

Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy   They help us find love online, arrive at our destinations without asking strangers, self-diagnose medical symptoms and find the next round of Netflix shows to binge-watch. They are algorithms.

Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless of what many YouTube “fail” videos may imply about the intelligence of the human race, people are in fact pretty savvy — and they’re not easily swayed by old-school marketing tactics. In fact, research shows consumers value customer reviews and […]

Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + Communications Content may be king, but video has taken the crown for queen. Don’t believe me? Casually scroll through your Facebook feed. Check out a competitor’s website. Sign up to receive INKsights email newsletters from your favorite agency. In November, the Rep Ink team […]

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.