You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading about the importance of video marketing on industry blogs (guilty as charged). You’re seeing your competitors produce video content, and maybe you’re getting pressure from higher-ups at your company to do the same. Here’s the thing: If you wait to […]
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the time to do it. Producing content is time consuming. Behind every blog post, white paper, hüpfburg mit rutsche kaufen e-book, case study, infographic and video are countless hours of research, interviewing, organizing, writing and editing […]
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its marketing efforts. If not, what are you waiting for? The majority of internet users today watch videos every single day. Not only that, but companies that use video marketing grow their revenue 49% faster than those that don’t. Strategically produced […]
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll let you in on a little-known secret that sets great content marketers apart from the good ones. It’s not the writing. It’s not video production skills. It’s not even research. Don’t get me wrong — those are important. But the […]
Humans are natural storytellers and we gravitate to stories — whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important.
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality piece of thought-leadership content, it deserves a longer shelf life than one round of LinkedIn promotion and a slot in your website “resources” section. Whether you’re an architecture, engineering or construction (AEC) firm or a […]
Think back to your firm’s last major client project. Now consider the process of winning that contract in the first place. That journey can be almost as complicated and drawn out as the construction project itself. In a perfect world, your business development team would love nothing more than smooth sailing from start to finish […]
Content marketing isn’t going away anytime soon, especially in B2B markets that have a lengthy procurement process (*cough cough* AEC). A recent survey by HubSpot showed the number-one challenge for B2B marketers (with 65 percent of respondents) is generating traffic and leads. That’s because only good content marketing can help. In fact, the Content Marketing […]
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and wondering if you should incorporate it into your firm’s strategy. No matter where you are on the spectrum, you must ask a crucial question: What is the business development team doing with our content? Your marketing team’s blog […]
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year, new budget. And if you’re like me, that new diet is already long gone. So, how about a new (or at least improved) marketing strategy? While old habits die hard in industries like hüpfburg kinder kaufen manufacturing, now is a […]