We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We would do content marketing, but we can never find the time — we’re too busy focused on billable work.” I get it. Content marketing takes time. It’s the reason I have a viable business, after […]
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in the architecture, engineering and construction industry: a catastrophic incident with multiple fatalities, and your company is on the line. That’s the reality right now for FIGG Bridge Engineers and MCM — the designer and builder, […]
By now you understand the value of creating engaging content to grow your business. Content marketing works (ask our clients!), but there’s a caveat: Your content doesn’t do you much good if no one sees it. A crucial component of your content marketing strategy is promotion and distribution. Publishing a post to your blog or […]
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading about the importance of video marketing on industry blogs (guilty as charged). You’re seeing your competitors produce video content, and maybe you’re getting pressure from higher-ups at your company to do the same. Here’s the thing: If you wait to […]
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the time to do it. Producing content is time consuming. Behind every blog post, white paper, hüpfburg mit rutsche kaufen e-book, case study, infographic and video are countless hours of research, interviewing, organizing, writing and editing […]
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its marketing efforts. If not, what are you waiting for? The majority of internet users today watch videos every single day. Not only that, but companies that use video marketing grow their revenue 49% faster than those that don’t. Strategically produced […]
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll let you in on a little-known secret that sets great content marketers apart from the good ones. It’s not the writing. It’s not video production skills. It’s not even research. Don’t get me wrong — those are important. But the […]
Humans are natural storytellers and we gravitate to stories — whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important.
Our team recently had the pleasure of mingling with movers and shakers in the architecture, engineering and construction (AEC) industry at the SMPS SunBuilt conference, an annual regional event for AEC marketing and business development professionals. One of those people was Bobby Hollis, VP of Marketing for Cosential, a CRM and proposal tool for […]
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality piece of thought-leadership content, it deserves a longer shelf life than one round of LinkedIn promotion and a slot in your website “resources” section. Whether you’re an architecture, engineering or construction (AEC) firm or a […]