Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.
Client Snapshot McMillan Pazdan Smith Architecture (MPS) is a multi-office design firm serving healthcare, education, civic and corporate clients across the Southeast. With deep technical expertise and a growing footprint, the firm sought to translate its project experience into sustained national trade visibility while reinforcing its authority across key practice areas. The Challenge Our Strategic […]
If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. Maybe you’ve already decided to hire an agency and have begun your search, but how do […]
I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team of videographers at your disposal: your employees. And they already have access to a high-powered video camera in their purse or pocket: their smartphone. After all, the best camera is the one that’s with you. […]
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule. While market share is a widely known metric, share of voice (SOV) isn’t as clear. It’s defined a number of ways depending […]
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience and increase their brand awareness, it’s also become a breeding ground for the world’s most despicable creature – the internet troll.
Sometimes working with the media can be like trying to predict all the change orders an owner will have on a project before construction even gets started.