At conferences, expos and other industry events, the sea of email and phone pitches temporarily parts to make way for real, face-to-face connections with journalists. Here’s how — and why — professionals in the legal, architecture, engineering and construction (AEC) industries should seize this opportunity to meet the media.
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.
Because the DBIA Awards are so competitive, they require a lot of diligence and documentation to verify design-build best practices were used to improve the project outcome, a process the DBIA dubbed “Design-Build Done Right®.”
Using video in your marketing strategy stacks the odds in your favor — and research proves it! Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses […]
Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.
Client Snapshot McMillan Pazdan Smith Architecture (MPS) is a multi-office design firm serving healthcare, education, civic and corporate clients across the Southeast. With deep technical expertise and a growing footprint, the firm sought to translate its project experience into sustained national trade visibility while reinforcing its authority across key practice areas. The Challenge Our Strategic […]
If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. Maybe you’ve already decided to hire an agency and have begun your search, but how do […]
I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]