Happy Earth Month! Whether you’re building green or repurposing content, April is a good time to think about recycling. But how to recycle when you don’t know what you’re starting with? One of the best ways to have an encyclopedia of knowledge about your firm’s work and past projects is to submit for industry awards. […]
Because the DBIA Awards are so competitive, they require a lot of diligence and documentation to verify design-build best practices were used to improve the project outcome, a process the DBIA dubbed “Design-Build Done Right®.”
Mid-March can be a time when luck is top of mind. And while we love a found penny and the random four-leaf clover, we see time and again how architecture, engineering and construction firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
Roses are red, Violets are blue. Your AEC firm wants recognition, And we want that for you too! Okay. Writing holiday poems may not be our strong suit. But you know what is? Helping our clients find the award programs best suited for their expertise and goals.
Using video in your marketing strategy stacks the odds in your favor — and research proves it! Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses […]
Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.
If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. Maybe you’ve already decided to hire an agency and have begun your search, but how do […]
I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]