In an industry where 84% of architecture, engineering and construction (AEC) firms report challenges recruiting new employees, the talent shortage has become a critical barrier to project delivery. With 374,000 job openings in the construction industry as of June 2023 according to the Bureau of Labor Statistics, and an industry average tenure of just four […]
Are you the type to keep an umbrella in your car, just in case? Or do you find yourself running into Target to buy one when the storm hits? Many architecture, engineering and construction firms approach crisis communications the second way — scrambling to build credibility when they need it. The firms that weather storms […]
Google your firm right now. Go ahead, I’ll wait. What shows up? If it’s just your website, maybe some LinkedIn profiles, and a few project listings, you’ve got a problem. And that problem gets exponentially worse the moment something goes wrong. Here’s what happens when crisis hits an AEC firm with no public presence: that […]
For architecture, engineering, and construction (AEC) firms, the holiday season isn’t just the end of another year. It’s a chance to pause, reflect and reconnect with the people who helped make your projects possible — clients, partners, vendors and community stakeholders. Yet every November, someone inevitably asks: “Do we really need to do a holiday […]
As a former reporter, I learned quickly that silence rarely serves those in the spotlight. I recall attempts to interview or otherwise obtain a statement from a subject of a story — an embroiled commercial developer, a local executive or a city council member — only to be ghosted or given a dismissive “no comment,” […]
Just like you, I saw the Coldplay concert drama play out on my social media feed this summer. As a (ahem) seasoned marketing and PR professional, I couldn’t help but empathize with Astronomer’s marketing and PR team (who, in my opinion, responded brilliantly). It was a vivid reminder of Warren Buffett’s famous line: “It takes […]
Marketing Director Amy Zelenka shares how AEC firms can eliminate brand fragmentation and build consistency across decentralized offices. Listen now.
Reputation Ink Vice President of Client Services Steven Gallo has been named President of the Society for Marketing Professional Services (SMPS) North Florida chapter.
If you’ve been lying awake at night worried about whether or not your AEC firm’s PR efforts mean anything in the age of AI chatbots and generative search engines, I have some great news for you. Just keep doing what you’re doing. In fact, do more. Yes, I realize that’s a bit self-serving given I’m […]
Your firm just lost out on a major project. The client said they “went with someone else who seemed like a better fit.” Here’s what they didn’t tell you: they used ChatGPT to research firms and yours didn’t show up in the AI-generated responses. While you’ve been perfecting traditional outreach strategies, savvy competitors have been […]