Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches, getting your firm quoted or featured requires more than a compelling story. It requires reaching the right journalist, at the right outlet, with the right angle. Reporters and producers are inundated daily with emails competing […]
In Steven Gallo’s inaugural episode as Spill the Ink co-host, we’re launching a new series diving into the premier awards and rankings programs across the AEC industry. First up is Engineering News-Record’s (ENR) prestigious top lists and survey rankings. Emell Derra Adolphus, Senior Editor of ENR Top Lists and Survey Rankings, joins Steven to demystify […]
In many newsrooms, one of the first questions an editor asks after hearing a compelling story idea is, “Is it exclusive?” The goal is simple: determine whether the outlet can be the only source of the story or at least the first to break it. In an environment where audiences have constant access to information, […]
Most AEC firms already make time for post-project reviews. The meeting happens, notes are taken, action items are discussed and then teams move on to the next deadline. In many cases, those conversations are treated as administrative closeouts rather than moments worth carrying forward. As a result, valuable insight can stay contained within the project […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]
I’m Gen X. When I landed my first job out of college, I hadn’t researched company culture or asked about work-life balance; I was just thrilled someone hired me. I took what was offered, showed up early, stayed late and didn’t question much. Fast-forward to today, and Gen Z has rewritten that script. According to […]
In an industry where 84% of architecture, engineering and construction (AEC) firms report challenges recruiting new employees, the talent shortage has become a critical barrier to project delivery. With 374,000 job openings in the construction industry as of June 2023 according to the Bureau of Labor Statistics, and an industry average tenure of just four […]
Are you the type to keep an umbrella in your car, just in case? Or do you find yourself running into Target to buy one when the storm hits? Many architecture, engineering and construction firms approach crisis communications the second way — scrambling to build credibility when they need it. The firms that weather storms […]
Google your firm right now. Go ahead, I’ll wait. What shows up? If it’s just your website, maybe some LinkedIn profiles, and a few project listings, you’ve got a problem. And that problem gets exponentially worse the moment something goes wrong. Here’s what happens when crisis hits an AEC firm with no public presence: that […]
For architecture, engineering, and construction (AEC) firms, the holiday season isn’t just the end of another year. It’s a chance to pause, reflect and reconnect with the people who helped make your projects possible — clients, partners, vendors and community stakeholders. Yet every November, someone inevitably asks: “Do we really need to do a holiday […]