Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy They help us find love online, arrive at our destinations without asking strangers, self-diagnose medical symptoms and find the next round of Netflix shows to binge-watch. They are algorithms.
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless of what many YouTube “fail” videos may imply about the intelligence of the human race, people are in fact pretty savvy — and they’re not easily swayed by old-school marketing tactics. In fact, research shows consumers value customer reviews and […]
Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + Communications Content may be king, but video has taken the crown for queen. Don’t believe me? Casually scroll through your Facebook feed. Check out a competitor’s website. Sign up to receive INKsights email newsletters from your favorite agency. In November, the Rep Ink team […]
Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.