Marketing Director Amy Zelenka shares how AEC firms can eliminate brand fragmentation and build consistency across decentralized offices. Listen now.
Reputation Ink Vice President of Client Services Steven Gallo has been named President of the Society for Marketing Professional Services (SMPS) North Florida chapter.
If you’ve been lying awake at night worried about whether or not your AEC firm’s PR efforts mean anything in the age of AI chatbots and generative search engines, I have some great news for you. Just keep doing what you’re doing. In fact, do more. Yes, I realize that’s a bit self-serving given I’m […]
Your firm just lost out on a major project. The client said they “went with someone else who seemed like a better fit.” Here’s what they didn’t tell you: they used ChatGPT to research firms and yours didn’t show up in the AI-generated responses. While you’ve been perfecting traditional outreach strategies, savvy competitors have been […]
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, to explore what happens when technical experts dictate marketing decisions and marketing teams get buried in proposal work. According to Gabe, the results are ineffective communication, missed opportunities for business development and frustrated professionals […]
AI has made it easy for anyone to look credible online. With polished bios, sleek websites and even AI-generated project descriptions, it’s harder than ever for buyers to tell which firms have the real-world experience they seek — and which just sound like they do. In the AEC industry, that distinction matters. Owners, developers and […]
CLIENT: Superior Construction is a fourth-generation family-owned and -operated heavy civil contractor specializing in complex infrastructure and transportation projects. Initially founded in Gary, Indiana, the company has since established a significant presence within the states of Florida, the Carolinas, Tennessee and Illinois. In 2021, Reputation Ink became Superior’s full-service agency of record, handling all aspects […]
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result, the bar for real thought leadership has quietly — and significantly — risen. The result? A sea of sameness. Smart-sounding copy, templated structures and headlines that all blur together. In our last post, we explored […]
CLIENT: Superior Construction is a fourth-generation family-owned infrastructure contractor. Established in Gary, Indiana, the company’s foundation has always been building the infrastructure of America. In recent decades, Superior has grown exponentially, expanding into new markets across the Southeastern United States and taking on larger, more complex projects across various industries, including transportation, industrial, petrochemical, marine, […]
CLIENT: Superior Construction is a fourth-generation family-owned and -operated heavy civil contractor specializing in complex infrastructure and transportation projects. Initially founded in Gary, Indiana, the company has since established a significant presence in Florida, the Carolinas, Tennessee and Illinois. In 2021, Reputation Ink became Superior’s full-service agency of record, handling all aspects of public relations, […]