The legal market is saturated with interchangeable claims: experience, results, client-first service. (Yawn.) Now “AI-powered efficiency” is getting stapled to the same recycled messaging like it’s a fresh idea. The result? Most law firm websites sound polished, impressive…and nearly indistinguishable. And yeah, that’s a problem for law firm marketers. When everything sounds credible, nothing feels […]

A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry […]

As a former reporter, I learned quickly that silence rarely serves those in the spotlight. I recall attempts to interview or otherwise obtain a statement from a subject of a story — an embroiled commercial developer, a local executive or a city council member — only to be ghosted or given a dismissive “no comment,” […]

Discover how to leverage your AEC firm’s safety record as a powerful market differentiator. Read Steven Gallo’s eight strategies to showcase your firm’s safety excellence and stand out to prospects in his article for Dixie Contractor.

Let’s not sugarcoat it: Journalists and public relations professionals don’t always get along. But, both camps play an important role in the world of communications, and oftentimes one’s job can depend on the other. If your business is looking to grow its presence and revenue through earned media and public relations, who better to help […]

Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless of what many YouTube “fail” videos may imply about the intelligence of the human race, people are in fact pretty savvy — and they’re not easily swayed by old-school marketing tactics. In fact, research shows consumers value customer reviews and […]

When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

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