Discover how to leverage your AEC firm’s safety record as a powerful market differentiator. Read Steven Gallo’s eight strategies to showcase your firm’s safety excellence and stand out to prospects in his article for Dixie Contractor.
I’ve said it before, and I’ll say it again: The internet has changed the game for how architecture, engineering and construction firms grow their business. Inbound marketing, which “pulls” clients in by educating and solving their problems online, has stolen the spotlight from the traditional “push” tactics of outbound marketing (think: trade shows, advertisements, cold […]
Alright, we’re more than a month into this brave new world we’re calling 2017. So how are those resolutions coming? Maybe you’re crushing that 5K training plan (good for you!), or perhaps you decided a world without fried chicken taco shells isn’t a world you want to live in (you do you, friend). Or maybe […]
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless of what many YouTube “fail” videos may imply about the intelligence of the human race, people are in fact pretty savvy — and they’re not easily swayed by old-school marketing tactics. In fact, research shows consumers value customer reviews and […]
It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed, we’re not talking about the election. (You’re going to get enough of that at Thanksgiving, anyway.) We’re here to talk about #INBOUND16, folks. Our team spent last week in Boston for the annual conference hosted […]
When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.