How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo. There comes a time in every growing law firm’s life when the attorney or staff member who moonlights as the “marketing person” starts to feel — how should I put this? — less sane than […]

(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is well-organized and has clear safety signage. Workers are wearing clean, standardized uniforms with proper protective gear. The other site is chaotic, with scattered tools, unclear signage and workers in mismatched or worn-out safety gear. Both teams might be equally skilled, […]

(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in donning a crisp, tailored outfit. The other shuffles through wearing a wrinkled T-shirt and sneakers — and let’s throw in some coffee stains, too. Without saying a word, both lawyers have established impressions of their […]

Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client trust and shapes your practice’s future, with insights from Raychel Lean’s latest Law360 article.

Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law firms. Let’s talk about the elephant in the boardroom: hiring a large law firm has become astronomically expensive. With some Big Law partners now commanding up to $2,500 an hour (yep, you read that correctly), the math […]

Attorney bios are among the most frequently visited pages on a law firm’s website, used by decision-makers to compare and contrast firms and gauge attorney skills and compatibility.

Here are the legal PR deadlines we don’t want you to have nightmares about during spooky season.

Here are the legal PR opportunities on our watch list this month.

Here are 12 AI tools that can support the creation of thought leadership content and best practices for implementing them.

Here are the legal PR opportunities that are in full bloom this month.

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