With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their primary goal is “brand consistency” or “generating awareness” or “increasing website traffic.” But in the end, these aren’t the real reasons we as marketers get up in the morning and do our jobs. We are […]
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection […]
As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for the legal marketers out there reading: shocking, I know). Rankings like Super Lawyers, Best Lawyers, Chambers and Partners, Martindale-Hubbell and more have proliferated to the point that entire jobs exist at law firms for the […]
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just won’t leave you alone, despite telling her that you’re “just looking”? What about getting a phone call from a sales rep just a few minutes after filling out a form on a website to download […]
Virtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers controlled the buying cycle, with salespeople acting as the first point of contact with buyers through traditional methods such as cold calls and trade shows. However, today’s buyer has all the power, putting off talking […]
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says it all. Concise writing is difficult. But it’s important—not just as a matter of good writing, but for effective marketing. In 2013, a human being’s average attention span was calculated at 8 seconds. That was […]
Happy Friday! Here’s what you may have missed this week in marketing, public relations and social media news: ALS ice bucket challenge takes the digital world by (ice) storm We can’t cover the world of marketing and social media from the past week without discussing the ALS ice bucket challenge. While I’m sure many of […]
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire and suddenly your news flooded the Internet? Well, no longer. I’ve personally never been a big fan of newswires, as I believe a targeted public relations strategy (tailored media pitches sent to specific journalists) is […]
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout those two decades? Change. And while the speed with which this industry changes has greatly accelerated over the past few years, I’m still surprised at how slow many companies are in adapting their marketing and […]
Thank goodness it’s Friday! We’ve had an exciting week here at Reputation Ink and are about to have even more fun as we move to a new office this weekend (more details to come). Here is what you might have missed in the world of marketing, public relations and social media this week: