Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first. Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according […]
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big reader as a child and now as a professional, it’s almost overwhelming the amount of books, blogs and articles that I want to read. But as I’ve gotten busier, like most people, reading has fallen […]
2014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some […]
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their primary goal is “brand consistency” or “generating awareness” or “increasing website traffic.” But in the end, these aren’t the real reasons we as marketers get up in the morning and do our jobs. We are […]
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection […]
As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for the legal marketers out there reading: shocking, I know). Rankings like Super Lawyers, Best Lawyers, Chambers and Partners, Martindale-Hubbell and more have proliferated to the point that entire jobs exist at law firms for the […]
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just won’t leave you alone, despite telling her that you’re “just looking”? What about getting a phone call from a sales rep just a few minutes after filling out a form on a website to download […]
Virtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers controlled the buying cycle, with salespeople acting as the first point of contact with buyers through traditional methods such as cold calls and trade shows. However, today’s buyer has all the power, putting off talking […]
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says it all. Concise writing is difficult. But it’s important—not just as a matter of good writing, but for effective marketing. In 2013, a human being’s average attention span was calculated at 8 seconds. That was […]
Happy Friday! Here’s what you may have missed this week in marketing, public relations and social media news: ALS ice bucket challenge takes the digital world by (ice) storm We can’t cover the world of marketing and social media from the past week without discussing the ALS ice bucket challenge. While I’m sure many of […]