High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create that content often stalls the marketing rocket before it ever takes off. Great writers help you effectively communicate your message, drive sales leads and save you the time and frustration that comes with a writer […]
(This post has been updated from our original 2014 post.) The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to write, have niche expertise and need to demonstrate that expertise in a non-salesy way. However, succeeding at blogging isn’t as simple as putting pen […]
“Behind every bad idea is an executive who asked for it.” I can feel all the marketers internally shouting “YAAAASSSSS.” I hear you, friend, I hear you. The above quote — from a recent MarketingProfs webinar by Michael Brenner (best-selling author of The Content Formula and CEO of Marketing Insider Group) — made me stop […]
Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is anywhere from five to 25 times the cost to retain an existing client. Yet many law firms focus the majority of their marketing efforts on client acquisition — not client retention. Here’s more research if […]
If you’ve watched the show “Mad Men,” you may have thought that you, too, could be an advertising executive, drink old fashioneds during the day, chain smoke cigarettes and come up with cool campaigns that persuade the American public to choose one brand over another with a snappy slogan. Well slow your roll, Nancy. Mad […]
Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing vendita gonfiabili content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years. However, the media — and the public relations profession — are winning. […]
Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change. Knowledge extraction is basically that — extracting knowledge from your subject-matter […]
We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We would do content marketing, but we can never find the time — we’re too busy focused on billable work.” I get it. Content marketing takes time. It’s the reason I have a viable business, after […]
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference Law firm marketers: Want to know what works to get the attention of general counsel (GC)? Here’s the short answer: high-quality, relevant and timely thought leadership content, in the form of client alerts, helpful articles vendita piscina gonfiabile con scivolo […]
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in the architecture, engineering and construction industry: a catastrophic incident with multiple fatalities, and your company is on the line. That’s the reality right now for FIGG Bridge Engineers and MCM — the designer and builder, […]