I’m Gen X. When I landed my first job out of college, I hadn’t researched company culture or asked about work-life balance; I was just thrilled someone hired me. I took what was offered, showed up early, stayed late and didn’t question much. Fast-forward to today, and Gen Z has rewritten that script. According to […]
Are you the type to keep an umbrella in your car, just in case? Or do you find yourself running into Target to buy one when the storm hits? Many architecture, engineering and construction firms approach crisis communications the second way — scrambling to build credibility when they need it. The firms that weather storms […]
Your firm just lost out on a major project. The client said they “went with someone else who seemed like a better fit.” Here’s what they didn’t tell you: they used ChatGPT to research firms and yours didn’t show up in the AI-generated responses. While you’ve been perfecting traditional outreach strategies, savvy competitors have been […]
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the same ingredients, but it’s just not the same as when Mom makes it. That love, familiarity and tradition can’t be replicated, no matter how skilled the chef. The professional world works much the same way. […]
How to make that dreaded on-cam interview easier for yourself.