Tommy Franz
Account Manager
Versatile Writer and Legal Marketing Pro
Tommy is a journalist-turned-legal content strategist who helps law firms tell their stories with precision, creativity and purpose. Drawing on years in both the newsroom and the legal industry, he brings a reporter’s curiosity, an editor’s eye and a marketer’s strategy to every piece of thought leadership he develops.
Before joining Reputation Ink, Tommy led editorial strategy for a Detroit-based Am Law 200 firm, shaping its publishing voice and producing case-win features, Q&As and practice-area spotlights that strengthened the firm’s digital visibility and engagement.
Earlier, as a reporter for Michigan Lawyers Weekly, he covered major cases, judicial decisions and industry trends across the state — experience that sharpened his ability to turn complex legal issues into clear, human-centered stories. His reporting earned recognition from the Michigan Press Association for “Best News Story” and “Best Website.”
Tommy earned bachelor’s degrees in political science and journalism from Michigan State University. Whether he’s developing attorney bios that read like narratives, refining messaging frameworks or advising on content strategy, he approaches every project with the same instincts that guided his reporting career: curiosity, clarity and a focus on turning strong storytelling into measurable impact.
More about Tommy
Outside the office, Tommy has spent a decade coaching high school track and field, leading multiple league and regional championship teams and mentoring athletes who’ve gone on to compete at the collegiate level. Off the track, he’s usually chasing his toddler, exploring with his wife, or fitting in a round of golf.
