Melanie Trudeau

Melanie Trudeau leads integrated marketing strategy and execution for professional services firms nationwide, with a focus on the legal industry. As Director of Integrated Marketing, she aligns marketing programs to business goals and ensures deliverables stay on strategy, on schedule and within budget. A solutions-focused advisor to senior stakeholders, Melanie builds collaborative relationships, anticipates roadblocks before they surface and excels at managing multiple moving parts in complex projects. 

A seasoned digital strategist, Melanie brings together content marketing, SEO and website strategy, paid and organic social, email, PR and analytics into cohesive, measurable campaigns. She’s fluent in Google Analytics 4 (GA4) and dashboard reporting, skilled at connecting thought leadership to demand generation and thoughtful in guiding responsible AI adoption for content, personalization and performance insights.

Measurement and Attribution That Guide Real Decisions

Melanie builds measurement frameworks for each client, translating business goals into channel-specific KPIs that both executives and marketing teams can actually use. Due to the complex nature of integrated marketing and PR attribution, she triangulates evidence instead of chasing a perfect model. That means blending multi-channel data, assessing SEO factors, mapping assisted conversions and layering in qualitative feedback to tell the full story of what’s working (and what’s not). The result is practical attribution that doesn’t just report activity; it shows what to scale, what to fix and what to retire, informing quarterly plans, budgets and future initiatives with confidence.

Client Service Built on Relationships

Melanie develops and maintains strategic account plans for each of her clients and partners closely with creative, PR and subject-matter teams to deliver consistent quality across channels. Organized, steady and transparent, she’s a trusted advisor who treats client relationships as true partnerships.

Recognized by the National Law Review as a Go-To Thought Leader in 2019 and 2022, Melanie is known for practical guidance at the intersection of professional services and digital media. She’s proud to volunteer with Dress for Success Toronto and to work alongside so many talented women in the community.

Melanie holds a bachelor’s degree from Queen’s University in Kingston, Ontario.