LAW FIRM AWARDS & RANKINGS

Bring Clarity, Strategy, and Results to Your Awards Efforts

In today’s legal marketplace, awards, rankings, and industry lists play a critical role in shaping firm reputation, attracting talent, and building credibility with prospective clients.

 

But with the sheer volume of legal rankings and awards programs — from Chambers and Best Lawyers to Law360 and local business journals — many firms feel overwhelmed trying to decide where to focus their time and energy.

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That’s where Reputation Ink comes in.

We help law firms navigate the crowded, confusing world of rankings and awards with clarity, strategy, and purpose — ensuring you pursue only the opportunities that align with your firm’s goals, and that every submission you make positions your attorneys and practice areas to stand out.

A Strategic, Not Scattershot, Approach

Submitting to every ranking or award that crosses your inbox isn’t strategic — it’s exhausting.

At Reputation Ink, we start every awards and rankings engagement by understanding your firm’s marketing goals, target audiences, and differentiators. We then create a focused, prioritized awards strategy designed to:

Elevate your firm’s reputation in the markets and industries that matter most

Highlight your attorneys’ unique strengths and achievements

Support your broader business development and thought leadership efforts

Avoid time-wasting or pay-to-play opportunities that don’t deliver real value

We Know What Counts — and What Doesn’t

Our experienced team has worked on every major legitimate legal ranking and award, including:

  • Chambers and Partners
  • Best Lawyers in America
  • Benchmark Litigation
  • The Legal 500
  • Martindale-Hubbell
  • Super Lawyers
  • Lawdragon
  • Law360 (MVPs of the Year, Practice Groups of the Year, Rising Stars)
  • The National Law Journal (Trailblazers, Midsize Hot List, Pro Bono Hot List)
  • The American Lawyer (Dealmakers of the Year, Legal Department of the Year)
  • Regional and business publications (American City Business Journals, Crain’s New York, Texas Lawyer, Daily Business Review, Business Alabama)
  • Specialty and industry recognitions (Working Mother’s Best Law Firms for Women, Florida Trend Legal Elite, Vault)

We also help clients identify and avoid predatory or low-value awards and lists that waste time and money without advancing your reputation.

Our Proven Process

We take a disciplined, streamlined approach to every awards and rankings engagement:

  • Discovery Sessions: We lead focused discovery conversations with key attorneys and marketing leaders to uncover priorities, gather critical details, and shape a tailored strategy.
  • Targeted Awards Selection: We identify high-impact awards that align with each practice group’s strengths, geographic reach, and differentiators, assessing submission criteria, methodology, and past winners to ensure the best fit.
  • Curated Materials: We leverage our brand journalism expertise to curate compelling materials — from major litigation victories and transactions to authentic client testimonials — that highlight your firm’s real-world impact.
  • Compelling Storytelling: We craft data-driven, client-centered nominations that tell a clear, engaging story, showcasing what makes your firm unique: innovative legal strategies, precedent-setting wins, and exceptional service.
  • Streamlined Project Management: Using our proprietary database and proven systems, we coordinate attorney input, ensure efficient internal reviews, track deadlines, and maintain a centralized repository of supporting materials for future use.

Promotion After You Win

Winning is only part of the equation — we help you amplify your success:

Securing reprint rights, logos, badges, and branding assets for multi-platform use

Drafting announcements and social media posts to highlight recognitions

Advising on ethical marketing guidelines for promoting awards

Designing custom graphics for social media, attorney bios, and firm websites

Looking for a Comprehensive Awards Playbook?

Get your hands on our Awards, Rankings, and Lists: A Guide for Law Firms — a detailed resource that explains why rankings matter, how to craft winning submissions, and how to promote your wins effectively. This guide covers the top legal rankings we consistently recommend to clients, including Chambers, Law360, Best Lawyers, and more.

“Is This Legit?” Checklist

Want to Know If an Opportunity Is Legit?

A practical guide to help you determine whether an award, ranking, or list opportunity is credible, worthwhile, or a waste of your valuable time. Don’t get fooled by scams or hidden fee schemes — arm yourself with the right questions and protect your firm’s reputation.

Download now
Cover of booklet "Is this legit? A checklist for determining whether an opportunity is credible and worth your time"

Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers: 

Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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