About Us

We are Reputation Ink — the public relations and marketing agency that helps professional services firms turn expertise into industry influence and measurable business growth.

Your expertise is your most valuable asset — but in competitive, credibility-driven markets, it takes more than great work to stand out. Law firms, architecture, engineering and construction (AEC) firms and other B2B consultancies partner with us to earn trust, build lasting credibility and secure the visibility that drives opportunity.

Who We Are

We’re a senior-level, fully remote team spread across the U.S. and Canada, united by a shared skill: uncovering the stories that build authority and influence. Many of us are former journalists, which means we know how to spot the newsworthy angle in even the most complex topics — and how to get it in front of the right audience.

Our background in legal, AEC and professional services marketing means we speak your language, understand long sales cycles, and know what earns the confidence of sophisticated buyers. Whether we’re shaping a messaging strategy, ghostwriting thought leadership, securing speaking engagements, or managing high-stakes PR, we deliver with precision, creativity and writing that doesn’t need a rewrite.

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Challenges We Solve

You know your firm delivers exceptional value — but in a crowded, credibility-driven market, proving it to the right audience is another challenge entirely. Many clients come to us at turning points, when standing out is essential to winning the work, talent or recognition they deserve. Internal teams are stretched thin, generic marketing misses the mark and the need for specialized, industry-savvy support becomes urgent.

  • Struggling to differentiate in a crowded, credibility-driven market.
  • Lacking a clear, consistent message that resonates with your sophisticated buyers.
  • Needing thought leadership that showcases your expertise but lacking time or writing talent.
  • Falling short on media coverage that reaches decision-makers and industry influencers.
  • Navigating long sales cycles without consistent marketing support.
  • Missing out on rankings, awards, and speaking opportunities that build authority.
  • Underutilizing LinkedIn and owned content channels for visibility.
  • Lacking in-house writing, PR, or design resources who understand your complex work.
  • Needing a strategic partner who “gets” law, AEC, and professional services inside and out.

What Makes Us Better Than The Competition?

We specialize in professional services

We don’t try to be everything to everyone. We focus exclusively on law firms, AEC firms, and other B2B consultancies — so we understand your world, your clients and your challenges inside and out.

We’re knowledge extraction experts

Your subject-matter experts are busy. We know how to ask the right questions, draw out insights and turn complex ideas into compelling content without taking up hours of your team’s time.

You’ll never rewrite our drafts

We’re elite writers. Many of us are former journalists, so our first drafts are often final drafts. You won’t waste time editing or rewriting.

We know your clients’ watering holes

We have deep media relationships and understand which trade and business publications matter most to your target audience. We don’t chase vanity press. We land placements that build credibility and influence prospective clients.

We build visibility around your deep expertise

We know how to position your firm as the go-to authority in your niche through thought leadership, rankings, speaking opportunities and strategic public relations.

We’re a seamless extension of your team

We integrate quickly, operate autonomously and communicate proactively. You’ll never wonder what we’re working on. We’re high-touch, detail-driven and responsive.

We’re a national, senior-level team

Our fully remote team is spread across the U.S. and Canada, giving us national reach and diverse perspectives. We bring senior-level thinking to every engagement.

We deliver results that win awards — and business

We’ve helped clients win national rankings, major media coverage, and industry recognition. Our work not only looks good, it gets results.

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In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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