Donia Crime

Donia Crime is a communications strategist with more than two decades of experience shaping brand reputation and leading high-impact storytelling for complex organizations. As an account director at Reputation Ink, she brings strategic vision and operational rigor to professional services firms, helping them align communications with business goals, strengthen engagement with audiences and position their leaders for long-term growth.

Donia’s perspective spans both sides of the client-agency relationship. Most recently, she served as vice president of corporate communications at Landstar System Inc., a publicly traded transportation and logistics company, where she led communications and marketing as revenue grew from $4 billion to a peak of $7.4 billion. Reporting to the company’s general counsel, she served on the CEO cabinet and helped transform the communications function from reactive to strategic. Donia advised senior executives on high-stakes communications, from public disclosures and crisis response to thought leadership and organizational change. She led a team of seven alongside agency partners and launched the company’s first brand guidelines and corporate social responsibility report.

Donia also held public relations agency leadership roles at PR and marketing agencies Weber Shandwick and Burdette Ketchum, where she rose to vice president of public relations and social media. She led crisis communications, launched national campaigns and built media relations programs for business-to-business clients in healthcare, transportation, manufacturing and professional services.

Donia’s academic background gives her a particular fluency with legal clients. She earned a master’s degree in communication, with a concentration in communication law, from Georgia State University, and a bachelor’s degree in communication from the University of North Florida, where she currently serves on the Communications Department Advisory Board.