HOLIDAY MARKETING
Building Relationships That Last Beyond the Holidays
The holidays are more than just a festive season — they’re a chance for B2B professional services firms to express gratitude, strengthen relationships and leave a lasting impression on clients, prospects, partners and employees.
Corporate holiday cards aren’t about tinsel or tradition.
They’re about appreciation, connection and relationship building.
Done right, they become a soft-touch reminder of your firm’s culture, values and creativity.
Our Holiday Marketing Expertise
At Reputation Ink, we help law firms, architecture, engineering, construction (AEC) companies and other B2B firms design and deliver holiday campaigns that stand out with creativity, authenticity and polish. From custom-designed cards to engaging videos, social campaigns and year-end reflections, we transform holiday marketing into a strategic relationship-building opportunity.
Campaign Planning & Strategy
We map out a detailed holiday marketing timeline, ensuring no detail gets lost in the year-end rush. From card production schedules to email campaign planning, we keep your team on track.
Creative Concepting
We work with your team to develop the right concept — whether it’s fun and lighthearted, elegant and heartfelt, or bold and edgy — always aligned with your brand voice and values.
Client & Employee Engagement
We help you craft messages that not only thank your clients and partners but also celebrate your employees and showcase your company culture.
End-to-End Execution
From campaign planning and creative concepting to design and distribution, we handle the details so your team can focus on celebrating the season.
Award-Winning Content & Design
We combine award-winning copywriting, journalism-style storytelling and high-impact design to create holiday messages that are thoughtful, engaging and memorable — whether delivered in print, email or video.
Designs that delight & messages that sparkle
We’ve crafted and delivered dozens of customized holiday campaigns, big and small, to help our clients send their own clients, prospects, vendors and partners holiday cheer.
Whether you’re looking for a simple, self-contained seasonal greeting or an animated email that clicks through to a landing page with bonus content, video and downloadable extras, we have a deep portfolio of samples to inspire ideas for your next holiday email send.
A Suite of options
We can support holiday card projects of any scale, from a classic printed card to a robust, multimedia campaign. Here are a few ways we help companies share holiday cheer:
- Printed Cards: A traditional mailer that delivers your message with lasting impact
- Simple eCards: A simple and classic way to light up inboxes with cheer
- Animated Digital Cards: An enhanced option that brings your message to life with motion and other embellishments
- Multi-Channel Campaigns: A coordinated approach that ties together email, social media and a landing page for enhanced engagement
- Rich Media Campaigns: A full storytelling experience that uses video to capture your brand’s essence and culture, distributed across email, social, landing pages and even bonus content
Digital Cards, Delivered
Our holiday card services flex to meet your business needs and capabilities.
Just need a design to drop into your existing email newsletter? We can provide email-optimized artwork for your team to take and run with.
Need someone to build the email and manage a mailing list for you? Our team has ample experience with best-in-class CRMs and email campaign builders like Constant Contact, HubSpot, MailChimp, ActiveCampaign and more.
Time to Create Holiday Cards Worth Keeping
Law, AEC and B2B are relationship businesses. Sales cycles are long, complex and require deep trust among firms, clients and communities. Holiday cards are a simple but powerful way to remind your network that your firm is human, thoughtful and invested in relationships.
Ready to get in the spirit?
At Reputation Ink, we strive to be on the Nice List with our holiday marketing campaigns.
Check out our holiday marketing of years past to see how we ring in the season.
2024: Reputation Ink’s race to save Christmas
2023: When the bots take over your company’s holiday video
2022: That’s the way we became Reputation Ink
2021: That’s a wrap!
2020: Rep Ink’s nice list
2019: Reputation Ink’s PR tips for the 2019 holiday season
2018: 12 Days of Ink-mas
2017: The thought leader in the big red suit
2016: F*ck 2016: A marketer’s please to Santa
2015: Crimes against content
2014: A Christmas content marketing story
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