Sofia Millar

Sofia transforms complex information into powerful narratives that drive results. A former broadcast journalist turned PR strategist, she brings an insider media perspective, analytical precision and creative vision to guide clients toward achieving their goals. At Reputation Ink, Sofia is a trusted strategic advisor whose holistic approach and ability to identify the heart of a story in even the densest technical paper make her an invaluable partner to clients across industries.

Strategic storyteller with journalism roots

Sofia’s background as an award-winning journalist gives her a distinct edge in PR strategy. Her front-line experience as a member of the media grants her unique insight and perspective on what makes stories resonate with audiences and journalists alike.
As a reporter, Sofia traveled across the United States and Canada covering stories that garnered national attention and won prestigious awards. Before transitioning to a role in thought leadership marketing and public relations, Sofia was a reporter at WLEX-TV, the NBC affiliate and #1 television station in Lexington, Kentucky, at the height of the COVID-19 pandemic.

Sofia graduated from the University of Florida’s College of Journalism and Communications with a Bachelor of Science in Telecommunications.

A passion for excellence

Sofia approaches communications challenges with strategic precision, cutting through complexity to deliver solutions that address both explicit client objectives and emerging opportunities they may not yet have identified. Her methodical execution and organizational discipline ensure projects advance efficiently without sacrificing quality or attention to critical details.

As a strategic partner to her clients, Sofia champions transparency in the strategic process. She believes client empowerment comes through understanding—not just what actions to take, but why those specific approaches will drive results. This principle informs her collaborative leadership style, where she synthesizes diverse perspectives, grounds recommendations in data, and builds stakeholder consensus around clear strategic direction.

This approach transforms client relationships from transactional to truly consultative, enabling organizations to move forward with both confidence and clarity. As clients navigate increasingly complex communications landscapes, Sofia’s ability to anticipate needs and provide strategic context has proven particularly valuable for technical clients and those facing reputation challenges in rapidly evolving markets.