Chambers USA results are out. And if your law firm didn’t rank — or didn’t move up the way you expected — the internal questions may already be flying: The frustration is understandable. Chambers and Partners is one of the most prestigious rankings a law firm can earn, and its influence goes far beyond a […]
Design-build is no longer an alternative delivery method. In many sectors, it’s becoming the default. Owners are under pressure to move faster, manage risk and deliver increasingly complex projects with fewer surprises. Design-build helps address those challenges by bringing teams together earlier, aligning incentives and reducing the friction that slows projects down. AEC firms see […]
A Recap of Key Insights From Reputation Ink’s Panel at the Legal Marketing Association Annual Conference I returned last week from the Legal Marketing Association’s annual conference, where Reputation Ink led a panel discussion on a question most law firm marketers don’t ask often enough: What can we learn from journalists and editors about creating […]
The public meeting is standing-room only. Residents line up at the microphone to voice frustration about a crumbling transit hub. The facilities director sits quietly in the front row, knowing the next decision could define her career. Or maybe it’s 6 a.m. on a jobsite the morning of a scheduled concrete pour. The wind is […]
For a recent attorney media training session, we developed an interactive exercise: Is it news? Lawyers would be asked to decide if various proposed stories would secure a reporter’s attention. In preparation, we asked our team to share examples of story ideas that law firms often believe are media-worthy, but (how can I put this […]
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.
How reputation shapes outcomes for both AEC acquirers and targets I was sitting in the audience at a marketing agency conference, listening to a mergers and acquisitions (M&A) specialist walk through what buyers look for when evaluating acquisition targets. He talked about specialization, recurring revenue, margins and leadership teams. None of that surprised me. But […]
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than it used to — not because firms lack talent or expertise, but because the market has fundamentally changed. Discovery is digital. Competition is louder. Clients are more skeptical, more informed and less patient. And the […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]