How reputation shapes outcomes for both AEC acquirers and targets I was sitting in the audience at a marketing agency conference, listening to a mergers and acquisitions (M&A) specialist walk through what buyers look for when evaluating acquisition targets. He talked about specialization, recurring revenue, margins and leadership teams. None of that surprised me. But […]
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than it used to — not because firms lack talent or expertise, but because the market has fundamentally changed. Discovery is digital. Competition is louder. Clients are more skeptical, more informed and less patient. And the […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]
2025 saw a major shift in how law firms view risk. For the first time, reputational risk trumped revenue as the number-one concern for law firms, according to Embroker, a business insurance provider serving law firms. According to Embroker’s 2025 Legal Risk Index, reputational risks and employment-related claims are now tied — at 47% each […]
A field trip through the 7 key elements of a great press release As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.” […]
Public relations (PR) is no longer a “nice to have” for law firms — it’s a business imperative. The firms dominating industry rankings, media conversations and LinkedIn feeds aren’t doing so by chance. They’re investing strategically in visibility, credibility and thought leadership — the very outcomes PR is built to achieve. Yet one of the […]
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget. OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all. Since you likely bought, wrapped and sent all the firm’s client […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
Just like you, I saw the Coldplay concert drama play out on my social media feed this summer. As a (ahem) seasoned marketing and PR professional, I couldn’t help but empathize with Astronomer’s marketing and PR team (who, in my opinion, responded brilliantly). It was a vivid reminder of Warren Buffett’s famous line: “It takes […]