I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

How much more efficient and effective does AI actually make marketing agencies?

‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget.  OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all.   Since you likely bought, wrapped and sent all the firm’s client […]

There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule.  While market share is a widely known metric, share of voice (SOV) isn’t as clear. It’s defined a number of ways depending […]

Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.

Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one). It’s an understandable request given Wikipedia’s prominence on the web. The online encyclopedia continues to dominate search results due to its high-quality, up-to-date content on a vast swath of topics. Its […]

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy.  However, securing media coverage isn’t as simple as putting out a press release. It takes a focused, […]

Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of […]

This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” There’s a lot of truth behind this quote: it can be difficult to know where you should invest your marketing dollars. Should you invest […]

The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in my car and giving myself a pep talk. “This is a party. Go inside and enjoy it. This is a party. Go inside and enjoy it,” I repeated over and over again to myself.  While […]