Public relations (PR) is no longer a “nice to have” for law firms — it’s a business imperative. The firms dominating industry rankings, media conversations and LinkedIn feeds aren’t doing so by chance. They’re investing strategically in visibility, credibility and thought leadership — the very outcomes PR is built to achieve. Yet one of the […]

‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget.  OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all.   Since you likely bought, wrapped and sent all the firm’s client […]

Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]

Just like you, I saw the Coldplay concert drama play out on my social media feed this summer. As a (ahem) seasoned marketing and PR professional, I couldn’t help but empathize with Astronomer’s marketing and PR team (who, in my opinion, responded brilliantly). It was a vivid reminder of Warren Buffett’s famous line: “It takes […]

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

How much more efficient and effective does AI actually make marketing agencies?

There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule.  While market share is a widely known metric, share of voice (SOV) isn’t as clear. It’s defined a number of ways depending […]

Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.

Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one). It’s an understandable request given Wikipedia’s prominence on the web. The online encyclopedia continues to dominate search results due to its high-quality, up-to-date content on a vast swath of topics. Its […]

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy.  However, securing media coverage isn’t as simple as putting out a press release. It takes a focused, […]