JACKSONVILLE, Fla. (March 17, 2021) — Reputation Ink, a B2B professional services content marketing and public relations agency, was awarded a silver ADDY by the Jacksonville Chapter of the American Advertising Federation (AAF) for its video, “Rep Ink's 2020 Nice List.” The video was also awarded gold in the AAF's District 4 American Advertising Awards show.
Last year was remarkable in its newsworthiness. From the COVID-19 pandemic to the spotlight on racial injustice, there were plenty of news hooks that served as jumping off points for content marketers everywhere. However, Reputation Ink took a different approach with its holiday marketing campaign.
“We discussed ways to highlight effective communication during times of upheaval,” said Shelby Gambrell, Director of Account Services. “But our team was excited to showcase the positives that came from 2020. We realized our audience would feel the same way.”
Since 2015, Reputation Ink has sent a creative holiday video to clients and friends of the agency at the end of each year.
“Video allows us to connect with our audience and tell meaningful stories in a dynamic, engaging and personal way. It’s been a great medium for our agency’s annual holiday message,” said Steven Gallo, Director of Content Marketing and PR. “After a tumultuous 2020, we recognized that the silver linings of hope and humanity are something we all have in common — and that drove the creative decisions for this project.”
The agency also won gold ADDYs in 2016 for its holiday card game, “Cards Against Content,” and again in 2017 for the holiday video, “F*ck 2016: Marketer’s Plea to Santa.” Last year, Reputation Ink won a silver ADDY for the holiday video, “Reputation Ink’s PR tips for the 2019 holiday season.”
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising, marketing and communications.
About Reputation Ink
Reputation Ink is a B2B professional services marketing and public relations agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.