JACKSONVILLE, Fla. (Febraury 16, 2021) — Reputation Ink, a business-to-business and professional services marketing and public relations agency, has promoted Steven Gallo from Content Marketing Manager to Director of Content and PR. Shelby Gambrell has also been promoted from Client Services Manager to Director of Account Services. Both Gallo and Gambrell have been with the agency since 2016.
Gallo works closely with Rep Ink’s client base to advise on public relations opportunities, draft award-winning content and develop video marketing strategies. He oversees video subcontractors and works directly with Rep Ink’s principal and president, Michelle Calcote King, on internal marketing campaigns.
Before joining Reputation Ink, Gallo was an on-air reporter for WTOC, the CBS affiliate and top-rated television station in Savannah, Georgia. He earned bachelor’s and master’s degrees from the University of Florida College of Journalism and Communications. While at UF, he taught journalism courses as a graduate instructor and worked as an anchor and reporter for north-central Florida’s PBS and NPR stations.
“Since joining the agency, Steven has earned clients’ trust with his expertise and long-term strategic thinking,” says King. “As we continue to welcome new clients and grow existing accounts, Steven is a key player at our agency.”
Gambrell also works closely with clients and balances internal operations to ensure everyone has what they need, when they need it. After starting at Reputation Ink as an Account Coordinator, King quickly realized that Gambrell’s strengths were better suited to meet the agency’s operational needs. In her time at the agency, Gambrell has implemented billing and project management practices across the organization while working directly with clients.
“Shelby’s role is to coordinate our internal efforts with clients’ needs and goals,” says King. “While she manages the internal side of agency operations, our content and PR specialists are given the tools they need to do their jobs efficiently and effectively.”