Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why your AEC firm’s business development team should be using your content (and 5 ways to do it)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and wondering if you…
How to create content to fuel a zombie’s appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
![Grammar Etiquette 101 [infographic]](https://www.rep-ink.com/wp-content/uploads/2015/03/Grammar-Infographic-4.png)
Grammar Etiquette 101 [infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky…
How to hook a journalist on your press release from your email subject line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering…
Underestimate the value of good writing at your peril
Michelle Calcote King | Mar. 25, 2014 | INKsights Blog
It’s 5:30 a.m. and my alarm is beeping. I grab my iPhone and turn the…
