Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective…
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing…
How to get your employees to share your content (and why it’s so important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and…
![8 common mistakes lawyers make on their blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 common mistakes lawyers make on their blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
(This post has been updated from our original 2014 post.) The legal industry has embraced blogging like no other….
We boosted email click-through rate by 60 percent with this one simple tweak
Reputation Ink | Jan. 8, 2019 | INKsights Blog
Email remains one of the most reliable and consistent vehicles for B2B marketers today. In…
Marketers: It’s time to push back on your bosses’ bad ideas
Michelle Calcote King | Nov. 20, 2018 | INKsights Blog
“Behind every bad idea is an executive who asked for it.” I can feel all…
4 reasons marketers must shift toward a ‘knowledge extraction’ mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role in one or two words, what would you say? My…
Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference…
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and clients when it comes to…
7 steps to developing a law firm content marketing strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State…
![How to get the most bang for your content buck [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to get the most bang for your content buck [infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours…
How to address your AEC prospects’ sales objections with great content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now consider the process of winning…
