Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got…
The Social Saga: 3 Exciting New Social Media Tools for Content Marketers
Reputation Ink | Feb. 18, 2016 | INKsights Blog
It’s no secret there are (literally) millions of potential prospects just waiting to be found…
Content marketing for non-techies: 7 tips for repurposing content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken the time to carefully select…
What you need to know about LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to long-form publishing through a program called LinkedIn Publisher. Building off…
What is native advertising anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms…
