Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
#INBOUND16: Tips for Newbies
Heather Kingry | Oct. 24, 2016 | INKsights Blog
How to survive HubSpot’s annual conference if you’ve never been This year’s HubSpot INBOUND conference kicks off on a…
Make Your Mark on Inbound Marketing With Storymaking: How Storymaking Helps You Connect With Your Audience
Reputation Ink | Jan. 8, 2016 | INKsights Blog
One evening about a year ago, I found myself trying…
Simple is Better: How Plain Language Benefits Your Content
Reputation Ink | Nov. 2, 2015 | INKsights Blog
OK, so I’m pretty new to content marketing. As of…
Want Better Content? Grow a Pair and Get Vulnerable
Heather Kingry | Oct. 9, 2015 | INKsights Blog
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to…
Why #GIRLBOSS Interview Missed the Mark (and the Message)
Reputation Ink | Sep. 17, 2015 | INKsights Blog
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally)….
#INBOUND15: 7 Tips to Know Before You Go
Heather Kingry | Aug. 7, 2015 | INKsights Blog
Last year was the first time I attended HubSpot’s annual…
