Reputation Ink, a B2B public relations and thought leadership marketing agency serving professional services firms, has been named to the Jacksonville Business Journal’s list of the 50 fastest-growing companies in Northeast Florida for the third consecutive year. The JBJ has compiled this annual list of First Coast businesses for more than 25 years. Honoree companies […]
JACKSONVILLE, Fla. (August 14, 2025) — Public relations and thought leadership marketing agency Reputation Ink has promoted Sofia Millar to Senior Account Manager. She joined Reputation Ink as an Account Coordinator in December 2021. Millar specializes in working with Reputation Ink’s architecture, engineering and construction (AEC), financial and technology clients, where she transforms dense technical […]
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client alerts and insight pieces to showcase their expertise. But now, artificial intelligence can generate “smart-sounding” content in seconds — and suddenly, even the most polished article isn’t a guaranteed differentiator. This shift brings both opportunity […]
I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.
When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?” She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to […]
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team of videographers at your disposal: your employees. And they already have access to a high-powered video camera in their purse or pocket: their smartphone. After all, the best camera is the one that’s with you. […]
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every $1 spent. However, if you try to start a mass marketing email campaign through your Gmail or Outlook account, you’re going to be hampered by send limits and you could even end up having your personal email or your entire […]
While attending a conference used to mean skiving off work for a few days to listen to industry-specific keynotes with boutique coffee in your hand, these days … not so much. Conferences are now being held entirely online, with participants watching presentations on one screen while checking in with work on another. This is all […]
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something you can do in fits and starts and expect consistent results. It’s hard to stay top of mind with journalists if they don’t hear from you that often. You must come to them fairly regularly […]
Pitching to the right person at a media outlet can make the difference between having your company make the front page or helplessly watching it slip through the cracks of someone’s inbox. Even small newsrooms exchange thousands of emails every day, and a fraction of the staff is tasked with screening and collecting stories to […]