The legal market is saturated with interchangeable claims: experience, results, client-first service. (Yawn.) Now “AI-powered efficiency” is getting stapled to the same recycled messaging like it’s a fresh idea. The result? Most law firm websites sound polished, impressive…and nearly indistinguishable. And yeah, that’s a problem for law firm marketers. When everything sounds credible, nothing feels […]
What does your law firm’s marketing content say? Does it have a voice? Is anyone listening? Nowadays, all of us — yes, that includes your firm’s clients and potential clients — are inundated with emails, advertisements, notifications and social media posts around the clock. That means standing out is more important than ever… but that […]
Steve Fretzin is a three-time author, business development coach for attorneys and President of FRETZIN, INC. He is also a ProVisors Group Leader and host of the podcast, BE THAT LAWYER. Steve has 16 years of experience helping attorneys double or triple their books through engaging programs and free resources. At FRETZIN, INC., Steve uses […]
A marketable business is a profitable business—especially when it comes to law firms. Luis Scott, the Managing Partner of Bader Scott Injury Lawyers, believes you can turn your law firm into a successful business with targeted marketing and shared core values. Luis has helped hundreds of firms to level up their clientele and reach. He […]
Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency that helps elite personal injury law firms secure cases through Google’s organic search results. Chris and his team have helped clients across the nation dominate first page rankings and generate millions of dollars using SEO. Chris is also an official member of the […]
Personas, or customer profiles based on real data, have been around for a while. Although they may seem daunting to compile at first, once you have the information, you have a roadmap to the hearts and minds of your most valuable prospects. Depending on whom you ask, creating customer personas can be a fun exercise […]
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel addressed more than 1,000 legal marketers on ways to better market to them. While they shared a wealth of insights, one common theme arose—personalization. While many marketers think about personalization in terms of advanced customer relationship management (CRM) tools, Amazon’s […]
A holiday greeting that goes out on time starts with one person who owns the project and a team willing to plan earlier than feels necessary. In this episode of “Spill the Ink,” host Michelle Calcote King talks with Jessi Bruton, group creative director at Reputation Ink, about how law firms, AEC firms and other […]
Gavin Jenkins, Head of Content at Roads & Bridges (Endeavor Business Media), reads dozens of pitches a week to decide what gets covered and what doesn’t. In this episode of Spill the Ink, Jenkins joins host Steven Gallo to walk through what actually catches his attention in a pitch email, how newsworthiness and timing factor […]
What to track, how to find the story in your data and how to develop an actionable plan for firm leadership With the year drawing to a close, the annual anxiety about producing a marketing performance report may be seeping into your consciousness. There’s pressure to justify your role, and the value of marketing and […]